The hills are alive with Eat, Pray, Love.

‘EPL,’ our Balinese waiter whispered to us with a wink. He nodded in the direction of a woman in her mid 30s sitting at a table by herself with a cocktail reading a book. Our waiter was referring to Eat, Pray, Love, the mega-best-selling book and subsequent film starring Julia Roberts. The book had already fuelled a boom in Eat, Pray, Love tourism in Ubud, Bali, but the film had sent it skyrocketing. There is even a big bunch of tour operators and travel companies that offer up ‘the EPL experience’, which has given rise to a new customer for Balinese tour operators: spiritual seekers. Or, just hoping to meet and fall in love with a handsome and charming foreigner. Read more