What is a book trailer?

Book trailers (which can be pretty simple or almost as elaborate as a film trailer) are used by publishers and sales reps for PR purposes and to help sell the book into bookshops. I’ve actually only ever had one produced for one of my books – and that was probably because I put it together myself.  For my book Where’s Wallis? I got a friend to film it (with his shaky video camera) then I sliced and diced and edited it all together on iMovies. Anyway, I thought you might like a look. The sound is a bit dodgy at the end of the video (the sound was fixed up for the final edit) but at least it’s not as bad as my dodgy accent or my dodgy choice of fashion!